A spokesperson, spokesman, or spokeswoman, is someone engaged or
elected to speak on behalf of others.In the present media-sensitive
world, many organizations are increasingly likely to employ
professionals who have received formal training in journalism,
communications, public relations and public affairs in this role in
order to ensure that public announcements are made in the most
appropriate fashion and through the most appropriate channels to
maximize the impact of favorable messages, and to minimize the impact
of unfavorable messages. Celebrity spokespeople such as popular local
and national sports stars (such as Michael Jordan or Bob Uecker) or
television and film stars (such as Beyoncé or Michael J. Fox) are
often chosen as spokespeople for commercial advertising. As of August
2017, Kayleigh McEnany and Michael Tyler served as spokespeople of the
RNC and DNC, respectively.Unlike an individual giving a personal
testimonial, it is the job of a spokesperson to faithfully represent
and advocate for the organization's positions, even when these
conflict with their own opinion. As a result, spokespeople are
generally selected from experienced, long-time employees or other
people who are known to support the organization's goals.A corporation
may be represented in public by its chief executive officer,
chairperson, or president, chief financial officer, counsel, or
external legal advisor. In addition, on a day-to-day level and for
more routine announcements, the job may be delegated to the corporate
communications or investor relations departments (or equivalents), who
will act as spokespeople.
elected to speak on behalf of others.In the present media-sensitive
world, many organizations are increasingly likely to employ
professionals who have received formal training in journalism,
communications, public relations and public affairs in this role in
order to ensure that public announcements are made in the most
appropriate fashion and through the most appropriate channels to
maximize the impact of favorable messages, and to minimize the impact
of unfavorable messages. Celebrity spokespeople such as popular local
and national sports stars (such as Michael Jordan or Bob Uecker) or
television and film stars (such as Beyoncé or Michael J. Fox) are
often chosen as spokespeople for commercial advertising. As of August
2017, Kayleigh McEnany and Michael Tyler served as spokespeople of the
RNC and DNC, respectively.Unlike an individual giving a personal
testimonial, it is the job of a spokesperson to faithfully represent
and advocate for the organization's positions, even when these
conflict with their own opinion. As a result, spokespeople are
generally selected from experienced, long-time employees or other
people who are known to support the organization's goals.A corporation
may be represented in public by its chief executive officer,
chairperson, or president, chief financial officer, counsel, or
external legal advisor. In addition, on a day-to-day level and for
more routine announcements, the job may be delegated to the corporate
communications or investor relations departments (or equivalents), who
will act as spokespeople.
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