Second weekend in box office performance Family, Real Name, Spouse, Profession, Eye Color, body stats, Feet Size, Wiki

Second weekend in box office performance Family, Real Name, Spouse, Profession, Eye Color, body stats, Feet Size, Wiki

In the United States, a film's box office gross in its second weekend

of theatrical release is one of several factors used to predict

overall box office performance. Most films experience a decline in box

office gross in its second weekend. If the percentage of the drop is

below the average, it indicates a subpar box office performance for

the rest of its theatrical run. Some films are exceptions that they

perform better in their second weekend of release than on opening

weekend.During a film's theatrical run, its box office performance

generally declines from weekend to weekend. In addition to the film's

opening-weekend gross, the percentage of the change between the

opening weekend and the second weekend is used as a gauge for a film's

commercial success. Assuming that the number of theaters stays the

same, a normal drop in box office gross from the first weekend to the

second would be 40%. A drop of greater than 60% indicates a weak

future performance. Horror films are susceptible to having large drops

in the second weekend and beyond even after a strong opening weekend.

Chris Anderson, in his 2008 book The Long Tail: Why the Future of

Business Is Selling Less of More, said twenty years prior, the average

film experienced a second weekend drop of less than 30% and that the

contemporary drop was now around 50%. Anderson ascribed the change to

moviegoers being able to better identify mediocre and bad films

through more information, both from more reviews and greater

word-of-mouth. Slate in 2012 also reported a steeper drop over the

course of the years. In the 1980s, the average drop was 15.7%, and in

the 1990s, the drop was 21.5%. In 2012, the average drop was 49.1%.The

Los Angeles Times said the second-weekend drop was seasonal in the

United States. Between May and July, the country's summer season,

films have more significant drops than during the rest of the year. It

reported that in May 2014, three opening blockbuster filmsâ€"The

Amazing Spider-Man 2, Godzilla, and X-Men: Days of Future Pastâ€"all

had drops of over 60% where films earlier in the 21st century rarely

had drops that steep. The newspaper cited possible reasons for the

drops: that the films did not "inspire long-term moviegoing", and that

alternative platforms such as Redbox, Netflix, and video on demand

attracted film audiences who missed a film's opening weekend. The

Hollywood Reporter said in 2017, "Generally speaking, a superhero film

can fall 60 percent," highlighting Wonder Woman's second-weekend drop

of 45% as "scant" compared to others in the genre. In 2019, Dark

Phoenix set a new record for the biggest second-weekend box office

drop for a superhero film with 72.6%.The box office website Box Office

Mojo ranks the following films by biggest second weekend drops during

their wide release in the United States, which means screening in at

least 600 theaters. The website bases its ranking on box office

performance data from 1982 onward.
Second weekend in box office performance Family, Real Name, Spouse, Profession, Eye Color, body stats, Feet Size, Wiki


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