Rachel Phyllis McAlpine (born 1940) is a writer and web content
strategist.[1] She is the author of 30 books including poetry, plays,
novels, and books about writing. Since 1996 she has trained people how
to write business content for a digital and electronic world. In 2007
she launched Contented Enterprises jointly with Alice Hearnshaw to
provide scalable, cost-effective online training courses for business
writers.McAlpine was born in Fairlie and grew up with her five sisters
in small-town vicarages in Canterbury, New Zealand. When she was 10
the family moved to Christchurch, where she attended Christchurch
Girls' High School and the University of Canterbury, graduating BA and
Senior Scholar. She was married twice: to civil engineer Grant
McAlpine (1969â€"1981) and to artist Michael Smither
(1988â€"1992).After four years in Geneva she moved to Masterton, New
Zealand. There she raised four children, taught high school, wrote her
first poetry book, and gained a Dip. Ed (Massey University) and B.A.
Hons (Victoria University of Wellington).McAlpine says that her career
swerved abruptly in May 1995, when she first saw a web site. As a
writer, she immediately realized that traditional writing styles would
need to change for this new medium. She began teaching short courses
on writing and managing web content in 1996, writing her first book on
the topic, Web Word Wizardry, in 1999.
strategist.[1] She is the author of 30 books including poetry, plays,
novels, and books about writing. Since 1996 she has trained people how
to write business content for a digital and electronic world. In 2007
she launched Contented Enterprises jointly with Alice Hearnshaw to
provide scalable, cost-effective online training courses for business
writers.McAlpine was born in Fairlie and grew up with her five sisters
in small-town vicarages in Canterbury, New Zealand. When she was 10
the family moved to Christchurch, where she attended Christchurch
Girls' High School and the University of Canterbury, graduating BA and
Senior Scholar. She was married twice: to civil engineer Grant
McAlpine (1969â€"1981) and to artist Michael Smither
(1988â€"1992).After four years in Geneva she moved to Masterton, New
Zealand. There she raised four children, taught high school, wrote her
first poetry book, and gained a Dip. Ed (Massey University) and B.A.
Hons (Victoria University of Wellington).McAlpine says that her career
swerved abruptly in May 1995, when she first saw a web site. As a
writer, she immediately realized that traditional writing styles would
need to change for this new medium. She began teaching short courses
on writing and managing web content in 1996, writing her first book on
the topic, Web Word Wizardry, in 1999.
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