Much (formerly and commonly known as MuchMusic) is a Canadian English
language specialty channel owned by Bell Media that primarily airs pop
culture programming, most commonly in form of comedy, aimed at
teenagers and young adults.MuchMusic launched on August 31, 1984,
under the ownership of CHUM Limited, and was originally focused on
music programming, including blocks of music videos and original
series focusing on Canadian musicians. In the years since its
acquisition by Bell, Much has canceled the majority of its music
programming due to budget and staffing cuts; the network's full name
would be retired in 2013 in reflection of their decreasing reliance on
music-related programming.MuchMusic was licensed on April 2, 1984 by
the Canadian Radio-television and Telecommunications Commission (CRTC)
to CHUM/Citytv. It had faced competition from two other proposed
services. One of them, CMTV Canadian Music Television, was deemed not
to have sufficient financial resources. The third applicant was Rogers
Radio Broadcasting. The CRTC believed that the Canadian market could
only support one music video service and CHUM's proposal was chosen
because of various commitments it had made and the company's expertise
in music programming.[1] The station was initially patterned on City
Limits, an overnight weekend rock music show which had aired on sister
station CITY-TV since 1983.[2]Shortly thereafter, MuchMusic was
launched on August 31, 1984 as one of the first Canadian cable
specialty channels. It was headed by the channel's founders John
Martin and Moses Znaimer. The first video played on MuchMusic was "an
early music-to-film synchronization short from the 1920s which
featured Eubie Blake performing Snappy Songs." The first video made
specifically for television air play was Rush's "The Enemy
Within".[3][4]
language specialty channel owned by Bell Media that primarily airs pop
culture programming, most commonly in form of comedy, aimed at
teenagers and young adults.MuchMusic launched on August 31, 1984,
under the ownership of CHUM Limited, and was originally focused on
music programming, including blocks of music videos and original
series focusing on Canadian musicians. In the years since its
acquisition by Bell, Much has canceled the majority of its music
programming due to budget and staffing cuts; the network's full name
would be retired in 2013 in reflection of their decreasing reliance on
music-related programming.MuchMusic was licensed on April 2, 1984 by
the Canadian Radio-television and Telecommunications Commission (CRTC)
to CHUM/Citytv. It had faced competition from two other proposed
services. One of them, CMTV Canadian Music Television, was deemed not
to have sufficient financial resources. The third applicant was Rogers
Radio Broadcasting. The CRTC believed that the Canadian market could
only support one music video service and CHUM's proposal was chosen
because of various commitments it had made and the company's expertise
in music programming.[1] The station was initially patterned on City
Limits, an overnight weekend rock music show which had aired on sister
station CITY-TV since 1983.[2]Shortly thereafter, MuchMusic was
launched on August 31, 1984 as one of the first Canadian cable
specialty channels. It was headed by the channel's founders John
Martin and Moses Znaimer. The first video played on MuchMusic was "an
early music-to-film synchronization short from the 1920s which
featured Eubie Blake performing Snappy Songs." The first video made
specifically for television air play was Rush's "The Enemy
Within".[3][4]
Share this
SUBSCRIBE OUR NEWSLETTER
SUBSCRIBE OUR NEWSLETTER
Join us for free and get valuable content delivered right through your inbox.