McFarland & Company, Inc. is an independent book publisher based in
Jefferson, North Carolina, that specializes in academic and reference
works, as well as general interest adult nonfiction. Its president is
Rhonda Herman. Its former president and current editor-in-chief is
Robert Franklin, who founded the company in 1979. McFarland employs a
staff of about 50, and as of 2019[update] has published 7,800 titles.
McFarland's initial print runs average 600 copies per book.McFarland &
Company mainly focuses on selling to libraries. It also utilizes
direct mailing to connect with enthusiasts in niche categories. The
company is known for its sports literature (especially baseball
history), military history, as well as books about chess and film. In
2007, the Mountain Times wrote that McFarland publishes about 275
scholarly monographs and reference book titles a year; Robert Lee
Brewer reported in 2015 that the number is about 350.The following
academic journals are published by McFarland & Company:
Jefferson, North Carolina, that specializes in academic and reference
works, as well as general interest adult nonfiction. Its president is
Rhonda Herman. Its former president and current editor-in-chief is
Robert Franklin, who founded the company in 1979. McFarland employs a
staff of about 50, and as of 2019[update] has published 7,800 titles.
McFarland's initial print runs average 600 copies per book.McFarland &
Company mainly focuses on selling to libraries. It also utilizes
direct mailing to connect with enthusiasts in niche categories. The
company is known for its sports literature (especially baseball
history), military history, as well as books about chess and film. In
2007, the Mountain Times wrote that McFarland publishes about 275
scholarly monographs and reference book titles a year; Robert Lee
Brewer reported in 2015 that the number is about 350.The following
academic journals are published by McFarland & Company:
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