Lawrence Bridges is a writer and film maker.Bridges began his film
career as a production assistant on Francis Ford Coppola's film The
Conversation. He became an editor of music videos, most notably with
director Bob Giraldi for Michael Jackson's "Beat It", and director Joe
Pytka for "Dirty Diana", and "The Way You Make Me Feel". He then
founded the post-production company Red Car Inc. and began directing
and editing commercials for clients such as Coca-Cola, Nike, Reebok,
Honda commercials featuring Lou Reed and Devo, Michelob Beer, among
many others. He cast Brad Pitt in a Pringles commercial, one of the
actor's first gigs. For the Rock the Vote campaign, Bridges directed
an ad featuring Robert Downey Jr. and Sarah Jessica Parker.In a 1987
Rolling Stone interview Stanley Kubrick, in reference to a series of
Michelob commercials that Bridges had edited, remarked that these were
"some of the most spectacular examples of film art" and "the editing
was some of the most brilliant work I've ever seen." In his book,
Where the Suckers Moon, Randal Rothenberg reported that Bridges coined
the term "metacommercial", an ad that offers up a knowing, even
mocking commentary on the very thing it is doing. Bridges practically
ushered in post-modern advertising in an ad for Honda Motor Scooters
that was accompanied by Lou Reed's counterculture anthem "Walk on the
Wild Side". Bridges added several letters to the alphabet of editing
with this commercial's quick cuts, blurry texture, flash frames, reel
run outs, and techniques culled from the French New Wave.Bridges was
named "Best Advertising Auteur" by Connoisseur Magazine in 1989,
inspiring the magazine to write, "Whenever you see an ad that verges
on art, chances are good that Bridges had a hand in it--as either
director, editor or graphic designer." "...The techniques he pioneered
as a backlash to formulaic commercials are now staples of the
industry, as well as hallmarks of countless Hollywood feature films
aiming for 'realism.'".
career as a production assistant on Francis Ford Coppola's film The
Conversation. He became an editor of music videos, most notably with
director Bob Giraldi for Michael Jackson's "Beat It", and director Joe
Pytka for "Dirty Diana", and "The Way You Make Me Feel". He then
founded the post-production company Red Car Inc. and began directing
and editing commercials for clients such as Coca-Cola, Nike, Reebok,
Honda commercials featuring Lou Reed and Devo, Michelob Beer, among
many others. He cast Brad Pitt in a Pringles commercial, one of the
actor's first gigs. For the Rock the Vote campaign, Bridges directed
an ad featuring Robert Downey Jr. and Sarah Jessica Parker.In a 1987
Rolling Stone interview Stanley Kubrick, in reference to a series of
Michelob commercials that Bridges had edited, remarked that these were
"some of the most spectacular examples of film art" and "the editing
was some of the most brilliant work I've ever seen." In his book,
Where the Suckers Moon, Randal Rothenberg reported that Bridges coined
the term "metacommercial", an ad that offers up a knowing, even
mocking commentary on the very thing it is doing. Bridges practically
ushered in post-modern advertising in an ad for Honda Motor Scooters
that was accompanied by Lou Reed's counterculture anthem "Walk on the
Wild Side". Bridges added several letters to the alphabet of editing
with this commercial's quick cuts, blurry texture, flash frames, reel
run outs, and techniques culled from the French New Wave.Bridges was
named "Best Advertising Auteur" by Connoisseur Magazine in 1989,
inspiring the magazine to write, "Whenever you see an ad that verges
on art, chances are good that Bridges had a hand in it--as either
director, editor or graphic designer." "...The techniques he pioneered
as a backlash to formulaic commercials are now staples of the
industry, as well as hallmarks of countless Hollywood feature films
aiming for 'realism.'".
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