Laurence Paul Shanet is a U.S. commercial director and film director,
also known under his working moniker Kranky. He has also directed
music videos, internet content and stage plays, and worked at various
times as a writer and producer, in both the advertising and
entertainment industries. His work has won the 2004 Young Director
Award at the Cannes Lions International Festival (sponsored by
Commercial Film Producers of Europe), and is part of the permanent
collection of the Museum of Modern Art (via their joint award with the
Association of Independent Commercial Producers).He attended the Bronx
High School of Science and The Johns Hopkins University, where he
studied film, as well as writing and psychology. In 2012, he married
long-time girlfriend Alyssa Sutherland.Originally, the name "Kranky"
represented Laurence Shanet and his directing partner David M.
Rosenthal (director) (director of the movie Janie Jones, 2010) up to
their series of spots for Master Cabbie (2003); since their 2003
parting, "Kranky" has been kept as Laurence Shanet's working moniker
and production company name. He is sometimes also credited as
"Laurence Shanet" or "Larry Shanet".Known best for his commercial
work, he has directed commercials for Pepsi, Volkswagen and Starburst,
among others. His work has been seen in most of the industry's major
awards shows, and is part of the permanent collection of the Museum of
Modern Art, via their joint award with the Association of Independent
Commercial Producers. Larry currently owns a production company with
creative partner, Wayne Best, called Tent. [tentcontent.com]
also known under his working moniker Kranky. He has also directed
music videos, internet content and stage plays, and worked at various
times as a writer and producer, in both the advertising and
entertainment industries. His work has won the 2004 Young Director
Award at the Cannes Lions International Festival (sponsored by
Commercial Film Producers of Europe), and is part of the permanent
collection of the Museum of Modern Art (via their joint award with the
Association of Independent Commercial Producers).He attended the Bronx
High School of Science and The Johns Hopkins University, where he
studied film, as well as writing and psychology. In 2012, he married
long-time girlfriend Alyssa Sutherland.Originally, the name "Kranky"
represented Laurence Shanet and his directing partner David M.
Rosenthal (director) (director of the movie Janie Jones, 2010) up to
their series of spots for Master Cabbie (2003); since their 2003
parting, "Kranky" has been kept as Laurence Shanet's working moniker
and production company name. He is sometimes also credited as
"Laurence Shanet" or "Larry Shanet".Known best for his commercial
work, he has directed commercials for Pepsi, Volkswagen and Starburst,
among others. His work has been seen in most of the industry's major
awards shows, and is part of the permanent collection of the Museum of
Modern Art, via their joint award with the Association of Independent
Commercial Producers. Larry currently owns a production company with
creative partner, Wayne Best, called Tent. [tentcontent.com]
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