Boxoffice Pro is a film industry magazine dedicated to the movie
theatre business published by BoxOffice Media LP. It started in 1920
as The Reel Journal, taking the name Boxoffice in 1931 and still
publishes today, with an intended audience of theatre owners and film
professionals. In 2019, its name was changed to Boxoffice
Pro.Boxoffice Pro is the official publication of the National
Association of Theatre Owners, a role it took on in 2006. In 1937 the
magazine began to publish box office reports; it ended its publication
of movie reviews in 2012.The magazine was originally published every
Saturday by Associated Publications. Box office performance was
expressed as a percentage of normal performance with normal being
expressed as 100%. A Barometer issue was published in January with a
review of the year including the performance of movies for the year.
theatre business published by BoxOffice Media LP. It started in 1920
as The Reel Journal, taking the name Boxoffice in 1931 and still
publishes today, with an intended audience of theatre owners and film
professionals. In 2019, its name was changed to Boxoffice
Pro.Boxoffice Pro is the official publication of the National
Association of Theatre Owners, a role it took on in 2006. In 1937 the
magazine began to publish box office reports; it ended its publication
of movie reviews in 2012.The magazine was originally published every
Saturday by Associated Publications. Box office performance was
expressed as a percentage of normal performance with normal being
expressed as 100%. A Barometer issue was published in January with a
review of the year including the performance of movies for the year.
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