Winx Club is an Italian-American[a] animated series co-produced by
Rainbow SpA and Nickelodeon. It was created by Iginio Straffi. The
show is set in a magical universe that is inhabited by fairies,
witches, and other mythical creatures. The main character is a fairy
warrior named Bloom, who enrolls at Alfea College to train and hone
her skills. The series uses a serial format that has an ongoing
storyline, with individual story arcs comprising each season. It
premiered on 28 January 2004, becoming a ratings success in Italy and
on Nickelodeon networks internationally.Iginio Straffi initially
outlined the show's plot to last three seasons. He chose to continue
the story for a fourth season in 2009. Around this time, Winx Club's
popularity attracted the attention of the American media company
Viacom, owner of Nickelodeon. Viacom purchased 30% of the show's
animation studio, Rainbow SpA, and Nickelodeon began producing a
revival series. Production on the fifth, sixth, and seventh seasons
was divided between Rainbow and Nickelodeon Animation Studio. To
attract an American audience, Viacom assembled a voice cast of
Nickelodeon actors (including Elizabeth Gillies and Ariana Grande),
invested US$100 million in advertising for the series, and inducted
Winx Club into Nickelodeon's franchise of Nicktoons.Beginning in 2010,
episodes of Winx Club have been jointly written with Nickelodeon's
American team. Nickelodeon's writers aim to make the series
multicultural and appealing toward viewers from different countries.
In 2019, Straffi commented on his near-decade of collaboration with
Nickelodeon, saying that "the know-how of Rainbow and the know-how of
Nickelodeon are very complementary; the sensibilities of the
Americans, with our European touch." The continued partnership between
Rainbow and Nickelodeon on Winx Club has led to the development of
more co-productions, including Club 57 in 2019, on which much of Winx
Club's staff worked.
Rainbow SpA and Nickelodeon. It was created by Iginio Straffi. The
show is set in a magical universe that is inhabited by fairies,
witches, and other mythical creatures. The main character is a fairy
warrior named Bloom, who enrolls at Alfea College to train and hone
her skills. The series uses a serial format that has an ongoing
storyline, with individual story arcs comprising each season. It
premiered on 28 January 2004, becoming a ratings success in Italy and
on Nickelodeon networks internationally.Iginio Straffi initially
outlined the show's plot to last three seasons. He chose to continue
the story for a fourth season in 2009. Around this time, Winx Club's
popularity attracted the attention of the American media company
Viacom, owner of Nickelodeon. Viacom purchased 30% of the show's
animation studio, Rainbow SpA, and Nickelodeon began producing a
revival series. Production on the fifth, sixth, and seventh seasons
was divided between Rainbow and Nickelodeon Animation Studio. To
attract an American audience, Viacom assembled a voice cast of
Nickelodeon actors (including Elizabeth Gillies and Ariana Grande),
invested US$100 million in advertising for the series, and inducted
Winx Club into Nickelodeon's franchise of Nicktoons.Beginning in 2010,
episodes of Winx Club have been jointly written with Nickelodeon's
American team. Nickelodeon's writers aim to make the series
multicultural and appealing toward viewers from different countries.
In 2019, Straffi commented on his near-decade of collaboration with
Nickelodeon, saying that "the know-how of Rainbow and the know-how of
Nickelodeon are very complementary; the sensibilities of the
Americans, with our European touch." The continued partnership between
Rainbow and Nickelodeon on Winx Club has led to the development of
more co-productions, including Club 57 in 2019, on which much of Winx
Club's staff worked.
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