Wayne McLaren (born Lawrence Gilbert McLaren, September 12, 1940 â€"
July 22, 1992) was an American stuntman, model, actor, and rodeo
performer.McLaren worked as a stuntman and rodeo rider before being
hired to appear in ads for Marlboro. McLaren competed in bronc riding
and bull riding events. In 1976, he did promotional work for the
famous Marlboro cigarette advertising campaign as the "Marlboro
Man".After developing lung cancer in 1990, McLaren became an
anti-smoking crusader citing his 30-year smoking habit as the cause of
his cancer. During the time of McLaren's anti-smoking activism, Philip
Morris denied that McLaren ever appeared in a Marlboro ad. In
response, McLaren produced an affidavit from a talent agency that had
represented him and a pay check stub asserting that he had been paid
for work on a "Marlboro print" job.Just before his death, a television
spot was filmed showing images of him appearing as the cowboy
juxtaposed with those of him on his hospital bed; his brother, Charles
McLaren, gave a voiceover about the dangers of smoking, and noted that
the tobacco industry promoted an 'independent lifestyle' before
finally summarizing, 'Lying there with all those tubes in you, how
independent can you really be?'
July 22, 1992) was an American stuntman, model, actor, and rodeo
performer.McLaren worked as a stuntman and rodeo rider before being
hired to appear in ads for Marlboro. McLaren competed in bronc riding
and bull riding events. In 1976, he did promotional work for the
famous Marlboro cigarette advertising campaign as the "Marlboro
Man".After developing lung cancer in 1990, McLaren became an
anti-smoking crusader citing his 30-year smoking habit as the cause of
his cancer. During the time of McLaren's anti-smoking activism, Philip
Morris denied that McLaren ever appeared in a Marlboro ad. In
response, McLaren produced an affidavit from a talent agency that had
represented him and a pay check stub asserting that he had been paid
for work on a "Marlboro print" job.Just before his death, a television
spot was filmed showing images of him appearing as the cowboy
juxtaposed with those of him on his hospital bed; his brother, Charles
McLaren, gave a voiceover about the dangers of smoking, and noted that
the tobacco industry promoted an 'independent lifestyle' before
finally summarizing, 'Lying there with all those tubes in you, how
independent can you really be?'
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