A television advertisement (also called a television commercial,
commercial, advert, TV advert or simply an ad) is a span of television
programming produced and paid for by an organization. It conveys a
message promoting, and aiming to market, a product or service.
Advertisers and marketers may refer to television commercials as
TVCs.Advertising revenue provides a significant portion of the funding
for most privately-owned television networks. During the 2010s, the
number of commercials has grown steadily, though the length of each
commercial has diminished. Advertisements of this type have promoted a
wide variety of goods, services, and ideas ever since the early days
of the history of television. The viewership of television
programming, as measured by companies such as Nielsen Media Research
in the United States, or BARB in the UK, is often used as a metric for
television advertisement placement, and consequently, for the rates
which broadcasters charge to advertisers to air within a given
network, television program, or time of day (called a "daypart").In
many countries, including the United States, television campaign
advertisements are commonplace in a political campaign. In other
countries, such as France, political advertising on television is
heavily restricted, while some countries, such as Norway, completely
ban political advertisements.
commercial, advert, TV advert or simply an ad) is a span of television
programming produced and paid for by an organization. It conveys a
message promoting, and aiming to market, a product or service.
Advertisers and marketers may refer to television commercials as
TVCs.Advertising revenue provides a significant portion of the funding
for most privately-owned television networks. During the 2010s, the
number of commercials has grown steadily, though the length of each
commercial has diminished. Advertisements of this type have promoted a
wide variety of goods, services, and ideas ever since the early days
of the history of television. The viewership of television
programming, as measured by companies such as Nielsen Media Research
in the United States, or BARB in the UK, is often used as a metric for
television advertisement placement, and consequently, for the rates
which broadcasters charge to advertisers to air within a given
network, television program, or time of day (called a "daypart").In
many countries, including the United States, television campaign
advertisements are commonplace in a political campaign. In other
countries, such as France, political advertising on television is
heavily restricted, while some countries, such as Norway, completely
ban political advertisements.
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