Woman's Day is an American women's magazine that covers such topics as
homemaking, food, nutrition, physical fitness, physical
attractiveness, and fashion. The print edition is one of the Seven
Sisters magazines. The magazine was first published in 1931 by The
Great Atlantic & Pacific Tea Company; the current publisher is Hearst
Corporation.A&P began publishing the U.S. edition as a free in-store
menu/recipe planner, calculated to make customers buy more by giving
them meal ideas in an easy-to-read format available inside A&P grocery
stores.Following the 1936 opening of A&P's first modern supermarket
(in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through
a wholly owned subsidiary, the Stores Publishing Company. Selling for
five cents a copy (89¢ today), the magazine featured articles on
childcare, crafts, food preparation and cooking, home decoration,
needlework and health, plus a revival of cartoonist Walter Hoban's
Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.Sold
exclusively in A&P stores, Woman's Day had a circulation of 3,000,000
by 1944. This had reached 4,000,000 by the time A&P sold the magazine
to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a
circulation of 6,500,000.
homemaking, food, nutrition, physical fitness, physical
attractiveness, and fashion. The print edition is one of the Seven
Sisters magazines. The magazine was first published in 1931 by The
Great Atlantic & Pacific Tea Company; the current publisher is Hearst
Corporation.A&P began publishing the U.S. edition as a free in-store
menu/recipe planner, calculated to make customers buy more by giving
them meal ideas in an easy-to-read format available inside A&P grocery
stores.Following the 1936 opening of A&P's first modern supermarket
(in Braddock, Pennsylvania), A&P expanded Woman's Day in 1937 through
a wholly owned subsidiary, the Stores Publishing Company. Selling for
five cents a copy (89¢ today), the magazine featured articles on
childcare, crafts, food preparation and cooking, home decoration,
needlework and health, plus a revival of cartoonist Walter Hoban's
Jerry on the Job comic strip in a 1939 Grape-Nuts ad campaign.Sold
exclusively in A&P stores, Woman's Day had a circulation of 3,000,000
by 1944. This had reached 4,000,000 by the time A&P sold the magazine
to Fawcett Publications in 1958. By 1965, Woman's Day had climbed to a
circulation of 6,500,000.
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