Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American
radio soap opera which was heard on NBC from 1933 to 1949 and on CBS
from 1942 to 1960. Between 1942 and 1949, the show was heard
simultaneously on both networks. During part of its run on NBC, that
network's coverage was augmented by use of transcriptions. Beginning
April 1, 1935, nine stations broadcast the transcriptions. Oxydol
dropped its sponsorship in 1956. The program continued with various
sponsors until 1960.The series was produced by Frank and Anne Hummert
with scripts by Robert Hardy Andrews, Orin Tovrov and others. Ma
Perkins began August 14, 1933, on WLW in Cincinnati. On December 4 of
that year, it graduated to the NBC Red network. On NBC and CBS the
series ran for a total of 7,065 episodes."America’s mother of the
air" was portrayed by actress Virginia Payne, who began the role at
the age of 23 and never missed a performance during the program's
27-year run. Kindly, trusting widow Ma Perkins had a big heart and a
great love of humanity. She always offered her homespun philosophy to
troubled souls in need of advice.Ma Perkins is widely credited with
giving birth to storytelling and content-based advertising.
radio soap opera which was heard on NBC from 1933 to 1949 and on CBS
from 1942 to 1960. Between 1942 and 1949, the show was heard
simultaneously on both networks. During part of its run on NBC, that
network's coverage was augmented by use of transcriptions. Beginning
April 1, 1935, nine stations broadcast the transcriptions. Oxydol
dropped its sponsorship in 1956. The program continued with various
sponsors until 1960.The series was produced by Frank and Anne Hummert
with scripts by Robert Hardy Andrews, Orin Tovrov and others. Ma
Perkins began August 14, 1933, on WLW in Cincinnati. On December 4 of
that year, it graduated to the NBC Red network. On NBC and CBS the
series ran for a total of 7,065 episodes."America’s mother of the
air" was portrayed by actress Virginia Payne, who began the role at
the age of 23 and never missed a performance during the program's
27-year run. Kindly, trusting widow Ma Perkins had a big heart and a
great love of humanity. She always offered her homespun philosophy to
troubled souls in need of advice.Ma Perkins is widely credited with
giving birth to storytelling and content-based advertising.
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