The Daily Mirror is a British national daily tabloid newspaper founded
in 1903. It is owned by parent company Reach plc. From 1985 to 1987,
and from 1997 to 2002, the title on its masthead was simply The
Mirror. It had an average daily print circulation of 716,923 in
December 2016, dropping markedly to 587,803 the following year. Its
Sunday sister paper is the Sunday Mirror. Unlike other major British
tabloids such as The Sun and the Daily Mail, the Mirror has no
separate Scottish edition; this function is performed by the Daily
Record and Sunday Mail, which incorporate certain stories from the
Mirror that are of Scottish significance.Originally pitched to the
middle-class reader, it was converted into a working-class newspaper
after 1934, in order to reach a larger audience. The Mirror has had a
number of owners. It was founded by Alfred Harmsworth, who sold it to
his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In
1963 a restructuring of the media interests of the Harmsworth family
led to the Mirror becoming a part of International Publishing
Corporation. During the mid 1960s, daily sales exceeded 5 million
copies, a feat never repeated by it or any other daily (non-Sunday)
British newspaper since. The Mirror was owned by Robert Maxwell
between 1984 and 1991. The paper went through a protracted period of
crisis after his death before merging with the regional newspaper
group Trinity in 1999 to form Trinity Mirror.The Daily Mirror was
launched on 2 November 1903 by Alfred Harmsworth (later Lord
Northcliffe) as a newspaper for women, run by women. Hence the name:
he said, "I intend it to be really a mirror of feminine life as well
on its grave as on its lighter sides ... to be entertaining without
being frivolous, and serious without being dull". It cost one penny
(equivalent to 45p in 2019).
in 1903. It is owned by parent company Reach plc. From 1985 to 1987,
and from 1997 to 2002, the title on its masthead was simply The
Mirror. It had an average daily print circulation of 716,923 in
December 2016, dropping markedly to 587,803 the following year. Its
Sunday sister paper is the Sunday Mirror. Unlike other major British
tabloids such as The Sun and the Daily Mail, the Mirror has no
separate Scottish edition; this function is performed by the Daily
Record and Sunday Mail, which incorporate certain stories from the
Mirror that are of Scottish significance.Originally pitched to the
middle-class reader, it was converted into a working-class newspaper
after 1934, in order to reach a larger audience. The Mirror has had a
number of owners. It was founded by Alfred Harmsworth, who sold it to
his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In
1963 a restructuring of the media interests of the Harmsworth family
led to the Mirror becoming a part of International Publishing
Corporation. During the mid 1960s, daily sales exceeded 5 million
copies, a feat never repeated by it or any other daily (non-Sunday)
British newspaper since. The Mirror was owned by Robert Maxwell
between 1984 and 1991. The paper went through a protracted period of
crisis after his death before merging with the regional newspaper
group Trinity in 1999 to form Trinity Mirror.The Daily Mirror was
launched on 2 November 1903 by Alfred Harmsworth (later Lord
Northcliffe) as a newspaper for women, run by women. Hence the name:
he said, "I intend it to be really a mirror of feminine life as well
on its grave as on its lighter sides ... to be entertaining without
being frivolous, and serious without being dull". It cost one penny
(equivalent to 45p in 2019).
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