In my article Establishing Credibility and Trust with Testimonials, I addressed the importance of offering proof to your prospects and how testimonials are one of the most powerful tools you can implement in your arsenal of marketing. In that article, I discussed the value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.
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