In a world where competition is fierce, the climb to the top is arduous and challenging. Everyone in your field is reasonably smart, educated, experienced, even talented. So what? To become recognized as a leader or celebrity in your field...no matter if your area of expertise is nuclear physics, business consulting, plastic surgery, sports, politics, or landscaping...you need a strategy that attracts followers. Here are four Universal Rules you must keep in mind to use this highly successful strategy.
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